TikTok has huge potential, especially with Generation Z. WashU social is currently on the platform sharing a slice of WashU life with a dash of humor. Prior to opening an account, we ask that schools and departments connect with the WashU Social team to discuss your needs and whether or not this is the right space for you. Please note that Instagram Reels offers comparable functionality and allows you the ability to better tap into your existing audience rather than starting from scratch.
The university has an established verified Giphy account. Prior to establishing a presence in this space, please connect with the Public Affairs social media team to see if your needs on this platform can be accommodated via the university-wide strategy.
At this time, the university is not actively on Snapchat due to the overwhelming success of Instagram stories. IG stories allow us to tap into an existing and growing audience. We periodically review the need to return to this platform.